Poppy & Co is inspired by seeking the sun on untouched islands around the world.


Founded in Byron Bay, Australia by family trio — Melinda, Tahlia and Kobi Maguire with a vision to cultivate a brand of effortless silhouettes to elevate your vacation wardrobe. 


Designed with a focus on natural fabrications and a subtle colour palette, each piece embraces the ease of island attire.


Each collection will be designed with time spent by the sea in mind, ensuring quality and longevity at the core of our manufacturing process. Our intention to develop pieces for your wardrobe that will be worn on your vacations for years to come.